Bad Schedual

Unfortunatly I have been working all week and will be for the whole of the half term. However, I am planning on meeting up with Shelley New Years Day to do a little bit more filming.

Editing

Today we uploaded our footage of Jack and began to match it to our music. SUCCESS!! The lip syncing is brillient and the guitar shots are in time! I played around with the effects and he looks even more like Bob Dylan! I changed the contrast and brightness and then added an effect called colour TV. It looks amazing and Shelley agreed to use it! We still have more footage to add to it but were making good progress. Unfortunatly we was doing it after school and got told to leave so we couldn't do alot but we are so happy it's coming together alot better!

Vlog

AHH OUR VOICES!! THEY ARE STILL DEEP!! Me and Shelley have tried to work out what is wrong but we can't find a cause for it! Please excuse our "monster" voices!

Filming Bob

Today I filmed Jack Outtrim lip syncing. He is playing Bob Dylan. I borrowed a guitar from my friend Tom and got some shots with him playing it. It was very difficult to get the timeing of the guitar the same as the song as he doesn't play it. Looking back on the footage however, it looks better than I thought and we should be able to use the shots. The lip syncing went really well and should fit really well with Gary's song. He really suits the part as Bob Dylan especially with glasses on, which Bob wore when he sang. I didn't have many problems whilst filming alone. We only had to redo some parts because Jack forgot the words sometimes but other than that it was easy!

Editing

Today we began to edit but had to stop due to not having the right footage for a specific part of the song. We went and had something to eat and decided to redo our Vlog, because of the issue we had before with the voices. Shelley asked me questions and i answered them. We tried to keep it casual because otherwise we get embarrassed and forget what to say so this way it was alot simpler.

Uploading footage

Uh Oh! We uploaded our footage today and for some reason our voices have gone really deep. I'm hoping it is just a setting on the PC that can be changed. Although it doesn't affect our music video, our video blog sounds really silly. As we done it after school, there wasn't anybody around to help us but hopefully we can get it sorted next week.

Filming

We have an Andy Warhol! Our friend Jack Stone helped us with some filming today and played the role of Andy.

We started off filming me (playing Edie Sedgwick) trying on shoes in Debenhams. For these shots we had Jack film as we could see his reflection in the mirror so it looked like a home video. This was good because we didnt need to set up a tripod to keep it steady. We then moved on trying on hats and holding up clothes.

Moving out of the shop we went into Costca, the coffee shop. We had done a few shot but then our camera decided to die on us. BUT, luckily Jack had his camera with him so we borrowed his. Half way threw filming in Costca, me and jack went outside the shop and Shelley filmed us outside the window with an umberella as it was raining.

Now all we need to film is my boyfriend Jack Outtrim, playing Bob Dylan, lip syncing!

We have Filmed!

We have began filming! We have done our video blog and done the scene where Edie is being filmed by Andy. After experimenting with the camera a little to get a feel for it, I showed Shelley as she wasn't sure about everything. We used a variety of shots such as high angle, mid shots, long shots and Shelley attempted to track and pan but they may be shaky and unusable but we will see!

Animatic

This is our animatic. We added come of our song and titles!

Going To Film

Tomorrow we are going to film ourselves talking about our plans! Can't wait! We have many ideas we can use to make it as interesting as possible without getting too boring!

Digipak-Ideas

I have already done an example of a cover that we are not going to use but was a good insight to some ideas. We won't use that picture because it was too big and the writing looked out of place over my face.

Definition: Digipak is a patented style of compact disc or DVD packaging.

Other ideas for front cover:

This would be a great idea to use this kind of cover, it shows the many faces of Edie.

I love this photo of Edie! It shows her happy but at the same time, killing herself slowly, which explains her very well.

Ideas for inside the pack:

As Bob Dylan was an singer, he had his own albums. This is very useful because we can get some ideas to his taste and apply it too our digipak to make it look as though it is really his. He has some simple pictures but made them abstract, this will be fun because we can experiment with the pack in so many ways.

I like this idea also because it is in the same style as some of Edies photos and it shows his emotions well.

Me and Shelley both like this picture as it shows his passion for music but also the pain he has for losing Edie. Its simple but great!




For the middle panel we could use the a love triangle shot like this:

The final panel should be Andy Warhol. There arn't many photos of him to immitate but this photo is great to copy anyway!

Gary Roberts

We have our song!!! Today Gary sent the song so now we can get to filming. As my boyfriend will be playing Bob Dylan he needs to learn the words and now he can as he can put it on his iPod and practice alot more.

Gary has recoreded it in a studio and smartened it up abit and its absolutly brillient!

Audiences and Audience Theory

-Suture
-Feminist film theory and audiences

Suture
-Classical Hollywood narrative and editing "sutures" or positions the audience in certain ways making only one preferred reading possible, however unconscious the audience is of that position.

Feminist Film Theory and Audiences
-Laura Mulvey
-Visual Pleasure and Narrative Cinema (1975)

-Cinema reflects society
-Therefore cinema reflects a patriarchal society
-How does a patriarchal society manifest itself in cinema?

e.g.
-Patriarchy and phallocentrism are linked
-The phallus is the symbol of power
-Note how guns are used in films
-Guns = phallus = power

-The male mid-life crisis and phallocentrism
-The E-type Jaguar

The Gaze
-The "gaze" of the camera is the male "gaze"
-The male gaze is active, the female passive
-Within the narrative male characters direct their gaze towards female characters
-The spectator is made to identify with the male look, because the camera films from the optical, as well as libidinal, point of view of the male character
-Thus three levels of the cinematic gaze- camera, character and spectator- that objectify the female character (the triple gaze)
-Therefore the audience is constructed as though everyone was male
-Women are focused to look as though they were a male audience member

Agency
-In the classical Hollywood cinema the male protagonist has agency- he is active and powerful
-He is the agent around whom the dramatic action unfolds
- The female character is passive and powerless she is the object of desire for protagonist and audience

Erotic Desire
-Mulvey argues that women have roles in film:

1. As an object of erotic desire for the characters
2. As an object of erotic desire for the audience

Gary Roberts

Gary emailed me today:

I replyed:

CD Cover Idea

I thought I'd experiment with making a CD cover. I took the idea from The Cult's CD cover.

The 3rd and 4th of November, I was off school due to food poisoning =(.
When I get the notes from class I will post them. In the mean time I will do some more research.

Music Promo Videos

Names: Samantha & Shelley
Name Of Artist: Gary Roberts
Name Of Track: Let Me Paint A Picture

Target Audience:
Older People 45+
Outline Ideas:
Edie's life involving money, love and drugs with Andy Warhole and Bob Dylan.

Conventions of the Genre:
Story Telling
Lip Synching
Playing Instruments
Certain Appearance

Research into Potential Target Audience:
We have chosen our audience to be older people because we think they will enjoy the genre the most. Soft rock and folk music isn't very popular with younger people at the moment so we chose it because we thought it would be a big task and if we do it properly then it could be very successful.

Proposal as to How to Expand Audience/Increase Sales:
As we already know we need to create a CD cover and a magazine cover (changed from a website) which is going to be alot easier seen as we are focusing on older people which are less likely to be on the artist's website. To increase sales, we could put our song on the radio because a higher rate of older people listen to the radio and therefore if they do see the song on T.V they are more likely to watch it as they have already heard it. We could create a website to draw younger people in, but I think after a few more songs this would be more relevent.

What resources will you need?
We will need 3 main actors and some other people to stand around. The main actors will play Edie, Bob and Andy.
We will need to have several settings such as a bedroom, an art gallery (but we will use and art room) a resturant and a shop.
For props we need expensive clothing, such as fur coats, hats, big earrings and dresses. We will need an extra video camera to show andy filming Edie. We was going to use syringes but we had second thoughts and decided it was completely irrelivent so we will just show her effected by drugs.

Audience Theory

-Suture
-Feminist film theory and audiences

Suture
-Classical Hollywood narrative and editing 'sutures' or positions the audience in certain ways making only one preferred reading possible, however unconscious the audience is of that position.

Feminist Film Theory and Audiences

-Laura Mulvey- Visual pleasure and narrative cinema (1975)

Her argument is cinema reflects society therefore cinema reflects a patriarchal society (society is ruled by an interest of men)

How does a patriarchal society manifest itself in cinema?

An example, patriarchy and phallocentrism are linked

The phallus is the symbol of power. (Note how guns are used in films- guns = phallus = power)

The Gaze

The gaze of the camera is the male "gaze".

The male gaze is active, the female is passive.

Within a narrative, male characters direct their gaze towards female characters

The spectator (audience) is made to identify with the male look because the camera films from the optical as well as libidinal point of view of the main character.

Thus 3 levels of the cinematic gaze is character, camera and spectator that objectify the female character.

Therefore the audience is constructed as though everyone is male. Women are forced to look as though they were a male audience member.

Agency

In the classical hollywood cinema the male protagonist has agency. This means he is active and powerful. He is the agent with whom the dramatic action unfolds.

The female character is passive and powerless. She is the object of desire of for protagonist and audience.

Erotic Desire

Mulvey argued that women have two roles in a film.

1) An object of erotic desire for the characters.

2) An object of erotic desire for the audience.

Animatic

I uploaded the pictures to my PC but when I put them together on "Windows Movie Player" it wouldn't upload onto my blog. I am beginning to worry about how were going to do our animatic but I think we are going to start filming anyway until we can work out our technical problem.

Here's some pictures just for proof:

Animatic

Today me and Shelley drew out some shots but unfortunatly the bluetooth on the iMac wouldn't work so I couldn't send the pictures. I will try again at home.

Reception Theory

Given that the effects model and the U&G Model and the Effects Model have thier problems and limitations a different approach to audience was developed by the academic Stuart Hall at Birmingham University in the 1970's.

This considered how texts were encoded with meaning by producers and then decoded (understood) by audiences

The theory suggests that:

• When a producer constructs a text it is encoded with a meaning or message that the producer wishes to convey to the audience.
• In some instances, audiences will correctly decode the message or meaning and understand what the producer was trying to say
• In other instances the audience will either reject or fail to correctly understand the message

Stuart Hall identified 3 types of audience readings (or decoding) of the text:

1. Dominant- Where the audiece decodes the message as the producers want them to do and broadly agrees with it. E.g. watching a political speech and agreeing with it
2. Negotiated- where the audience accepts, rejects or refines elements of the text in light of previously held views. E.g. Neither agreeing or disagreeing with the political speech or being disinterested
3. Oppositional- Where the dominant meaning is recognised but rejected for cultural, political or ideological reasons. E.g. Total rejection of the political speech and active opposition.

Audience Theory

1. Why do we choose to consume certain texts?
2. How does the audience consume texts?
3. What happens when they consume texts?

There are three threories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience.
1. Effects Model/ Hypodermic model
2. The Uses and Gratifications Model
3. Reception Theory

Frankfurt School theorised in the 1920/30s that the mass media acted to restrict and control audiences to the benefit of corporate capitalism and government.

Case Study

Columbine High School Massacre
In 1999, a massacre took place at a high school in the US. Eric Harris and Dylan Klebold killed 12 students and a teacher, injured 21 others and another 3 were injured whilst trying to escape before commiting suicide. The boys were said to of consumed violent media text such as violent movies, video games, music (such as Maralyn Manson) and internet useage.

Earlier this year, two boys in England were planning the same plot but luckily were caught. They planned to bomb a shopping centre and go on a killing spree at Audenshaw School.

Severance
Simon Everitt was murdered based on a scene three boys had seen in Severance. One of the boys had said whilst watching the film "wouldn't it be wicked if you could actullay do that to someone in real life?!"

Effects Model

Moral Panic Caused by:

• The media produce inactivity, which makes us into students who won't pass their exams or "couch potatoes" who make no effort to get a job.
• The media produces violent "copycat" behaviour or mindless shopping in response to advertisements.

Uses and Gratifications Model

• Unclear that there is any link between the consumption of violent media texts and violent imitative behaviour.
• It is also clear the theory is flawed in that many people do watch violent text and appear not to be influenced.
• Therefore a new theory is necessary.

• Uses and Gratifications Model is opposite of effects model
• Audience is active
• Audience uses the text and is not used by it
• Audience uses the text for its own gratification or pleasure
• Power lies with the audience not the producers
• This theory emphasises what audience do with media texts - how andy why they use them
• Far from being duped by the media, the audience is free to reject, use or play with media meanings as they see fit
• Therefore audiences use media texts to gratify needs for:

1. Diversion
2. Escapism
3. Information
4. Pleasure
5. Comparing relationships & lifestyle with one's own
6. Sexual stimulation

The audience is in control and the consumption of the media helps people with issues such as:

1. Learning
2. Emotional satisfaction
3. Relaxation
4. Help with issues of personal identity
5. Help with issues of social identity
6. Help with issues of aggression and violence

• Controversially the theory suggests the consumption of violent images can be helpful rather than harmful
• The theory suggests that audiences act out their violent impulses through the consumption of media violence
• Audiences indignation towards violence is therefore sublimated, and they are less likely to commit violent acts.

Gary Roberts

Gary emailed me:

I replyed:

Alison Jackson on Andy Warhol: The South Bank Show

Last night on ITV I watched a documentary on Andy Warhol. Although it was mostly to do with his art, some very interesting things were brought up. According to Alison Jackson, Warhol liked his models to be drugged up when filming them because he found the alot more lose and calm on camera. I found this interesting because I now know how I need to act for our video.

I think the acting out of using drugs would look good in our video but I don't think we will do it because it seems very unnecessary and (although it won't) if it made it like a normal music video, it would be highly frowned upon. Also it seems very disrespectful to the artist as we interpret his song to be about drugs.

27th September - Photos

On Sunday, me and Shelley went to Romford and brought some props that we are going to use for or piece. After, we went back to mine and experimented with makeup and applyed false eyelashes (that took FOREVER!) to make me look like Edie. We then took some photos that we may use in the background of our video to make it look the factory with Andy Warholes work up on the walls.

I have edited a few of the photos and here are some of the examples.

Audience Theory

The Effects Model aka The Hypodermic Syringe Model
This Theory suggests the consumption of media effects (often adversely) the audiences. The audience is influenced, sometimes to replicate what they have consumed. Here the audience is passive and allows images to be "injected" directly to the brain and the audience is powerless to resist.



Case Study

Manhunt
February 2004 Manhunt was linked to the murder of Stefan Pakeerah, only 14 years of age. He was brutally murdered with a hammer and a knife that Warren Leblanc, 17, had mimicked from a violent scene from the video gme. Stefans mother called for the game to banned but only years later Manhunt 2 was released due to a higher demand for the first version being banned. Leblanc got sentanced to life.

I am using this case to see if violent and other disturbing images really are "injected" into our minds. I see how this could seem related to Pakeerah's murder but I don't believe that we copy everything we see on T.V, especially when it's indecent.


Childs Play 3
In 1993 two 10 year old boys lead 2 year old James Bulger to a train track where they violently harrassed him and left him for dead on the train track. This story shocked the nation and outragged most. A while later, the boys were said to have watched Childs Play 3. The film was then banned by politions. However, it is highly believed that it was only banned to cover up the failure of social services, as the young boys were from poor, neglected backgrounds. There was no evidence to prove they had even seen the film!

Again, there is no proof that the children had watched the film and even if they did, they should know by the age of 5, at the oldest, that what they were doing was completly wrong.

Albert Bandura
Albert Bandura created the Bobo Experiment. He put a model in a room with a Bobo doll and the model pushed it aound and beat it as some children watched it on a screen. They were then put into a room with their favourite toys that they were not allowed to touch. Next they were placed into a room with the Bobo toy and hammers. 88% of the children attacked the doll just like they had seen.

This experiment is again not proven. The children were made angry first and placed in a room with the doll. What else were they going to do with the doll? When they hit it, it bounces back up, IT'S FUN!

Robert Clack Music Videos

Today we looked at some previous music videos done by Robert Clack students. I took some notes that I think could be very helpful to us and also just parts that I enjoyed.

I Live For Speed
-Great effects
-Short straight cuts so no-one can tell what notes are being played on instruments
-Afew shots connects to creat an animation

Movies of Myself
-Girl listens to song
-Scrap book
-Photos come to life

Hello
-Backwards
-Swan moves with beat
-Red ribbon, black and white background

Gary Roberts

GARY ROBERTS REPLYED!





We have permission to use his song called "Let Me Paint A Picture".

I have replyed back saying:

THATS GREAT!

Thank you so much we really appriciate it! We was thinking of using "Let me paint a picture". If you get that song mixed properly then could you send it please? I'll keep you updated on the progress we are making and once it's complete I'll send it to you.

:)

New Song!

Me and Shelley spoke about Carl Hauck's "Dissociation" in a media lesson and both decided it may be a little slow. We then went onto the "unsigned" website just to look at a few songs to get more ideas. We quickly came across Gary Roberts. We fell inlove with one of his songs straight away, called "Let Me Paint A Picture", and knew it would fit our piece perfectly. When I Got home I emailed Gary asking for his permission to use his song.

As the picture is fuzzy, here is what I said:

Hello,

My name is Samantha. Me and my friend see your song on unsigned.com and it has inspired us for our media coursework at A2 Level at 6th form. We are doing a music video and would love to use your song, but of course we have to ask for your permission. We would be very greatful if we could use it.

Write back
Samantha
:)

Carl Hauck

Shelley found a song by Carl Hauck, a artist found on unsigned.com. She gave me the link and I listened to a few of his songs. One that interested us both was "Dissociation". It matches Bob Dylan's style and also has great lyrics that suit our idea for the visual part of our music video. "Dissociation" is a great title because it makes sense to the life of Edie Sedgwick. She disscociate herself from Bob because he made her choose between him and the factory. Dispite this Andy still saw Bob Dylan as a threat and replaced her.

Also on the unsigned website on Hauck's page is the lyrics to his song. It is even better that we have the lyrics because then it is alot easier to learn. Looking threw the lyrics we see that there are many lines that could be interpreted in different ways. This makes it better for us when it comes to filming because we can choose what to act out and how to protray it and give it different meanings.

Lyrics

Dissociation
He eats turkey for tradition, not the taste,
uses old movie lines as he touches her face
figures everybody's got a lover on the big screen
prefers his love advice from old Jim Beam

'Cuz beauty's in an empty bottle
as long as its contents are traveling through his insides

She's just never tasted right, but there's cocaine on her lips.
It's sad to hear him claim a thing when he's never felt it.
It's hard for him to deal with those stages in between
when the logic kicks in called sobriety

'Cuz beauty's in an empty bottle
as long as its contents are traveling through his insides

Is there any cure for this second brain?
Is there any cure for this second brain?
What is true? Love or lust?
What is true? Love or lust?
Tell him what is true. Tell him what is true.
Tell him what is true. Tell me what is true.
'Cuz I'm lying to this thing you call God,
and I'm lying to your friends,
and I'm lying to myself again,
and I'm lying to you.

Unsigned.com

We was given this website which is full of songs that people have made that haven't yet been signed up to a record company which means we can use their pieces. There are many genres of music and lots of those are a mixture of genres which will make it easier for us to find a Bob Dylan style of music.



However, we need a song that not only is the right style but also has the right lyrics to match Edie's life. We want it be a folk/acoustic style just like Bob Dylan's style. I have looked on the website and have found some pieces that sound good but just aren't what we are looking for at the moment. If we cannot find a piece that suits our idea then we may have to alter it a little.

http://www.unsigned.com/

Edie Sedgwick

Shelley contacted me after watching "Factory Girl" and told me the story line. She suggested that we could have our music video based on Edie Sedgewick and her life full of drugs and relationships.

We are interested in acting out her life threwout the video and showing her life around Andy Warhol and her deepest love for Bob Dylan.

As Bob Dylan dedicated 2 of his songs to her, we decided to use his style of music to protray her life.







These songs would of been great to use but we can't use them because we can not use copy right music. We need to find soft rock/country/folk ballet that fits the style of Bobs songs. We also want to use an acoustic and get a male to play Bob Dylan singing the song and get another male to play Andy Warhol. I'm going to play Edie and show her tragic, short life. I'll be made up to look like her from the 50's to the 70's. I think if we use the right mise en scene, then our piece could really be pursuasive

Newgrounds

Mr Johnson gave us a website (http://www.newgrounds.com/) that has music that we are allowed to use. I have had previous experiance with this site and I think we should really look at a variety of sites before settleing for a song on there.

Top 100 Music Videos

http://www.youtube.com/watch?v=AtyJbIOZjS8In class we looked at a documentary on the top 100 music videos. We were looking at the conventions of the videos and what they protrade.



Musical Youth - Pass The Dutchie
Musical Youth were the first Black group to appear on MTV with their hit single "Pass The Dutchie". The song was created as a cover version for "Pass The Kouchie" which was originally about the use of cannabis and meant "pass the cannabis pipe". This was addressing race and drugs.





Cornershop - Brimshaw of Asha

"Brimshaw of Asha" was banned after being accused of heavy advertising. They had record sleeves with "Cornershop" printed on them. They used the video to brainwash viewers into remembering their name so they bought there album.




Petshop Boys - Go West

Paul Greenhalgh said that the "Go West" video was "only an art form of commercial art." It was used to express free spirit and free mind.









True Faith - New Order
This video was completely meaningless but was great!












Godley & Creame - Cry
Godley and Creame had a brilliant idea of having all different people, they found walking down the street, appear in their video. They had them sit in a chair and have their heads all in the same position and lip sync. Once they finished the faces were mixed up to create different faces.









The Prodigy - Smack My Bitch Up
I love the video to this outrageous song because it's all done as a point of view shot. It's about drink, drugs and sex with a big twist at the end!!!

http://www.kaneva.com/asset/4455503.media

Meat Loaf - I Would Do Anything for Love
This used low key lighting to its advantage and created a depressing atmosphere. The mise en scene fitted the lyrics and really gave a sad vibe.

Sinead O'Connor - Nothing Compares to You
This video touched alot of people. Sinead cries real tears in her video as she sang "All the flowers that you planted mama" because her mother had died not long before the video.





Queen - I Want To Break Free
The "I want to break free" video destroyed Queen in the USA. The members dressed in drag which was unacceptable at this time in the USA and so the sales of Queens records decreased significantly.







Top 10 Videos

#10 Nirvana - Smells Like Teen Spirit
Nirvana didnt like the video idea so took out alot of anger which fitted the scene perfectly. This was the big break for grunge music.

http://www.youtube.com/watch?v=dXO3OMGKPpw

#9 Madonna - Vogue
Vogue featured Madonna looking glamourous and was about a huge dance craze that had a dance to fit the song.






#8 The Verve - Bittersweet symphony
This video was inspired by "Unfinished Symphony"


http://www.youtube.com/watch?v=Zx3m4e45bTo

#7 Michael Jackson - Billie Jean
Topped the US charts for 7weeks. Michael had to dance to step on certain pavment slabs as only some of them lit up.







#6 Robbie Williams - Rock DJ
Robbie had half of his video banned after he tore his skin off leaving his flesh on show. Many viewers found it very disturbing as women wearing roller skates started to eat the skin. VERY SICK BUT FANTASTIC WAY OF GETTING ATTENTION!


http://www.dailymotion.com/video/x2rmj_robbie-williams-rock-dj-uncensored_music

#5 Madonna - Like a preyer
Madonna was dropped from the Pepsi advert because people saw her "Like a Preyer" video as taking the "micky" out of Catholics.





#4 Queen - Bhohemion Rhapsidy
This video became hugely popular. The effects made it a big hit and kept it #1 in the charts for 9 weeks!





#3 A-Ha - Take on Me
1104 drawings to create the great effect.







#2 Peter Gabrial - Sledgehammer
I love the idea that Peter Gabrial used in this video! No wonder it won 9 MTV awards!




#1 Michael Jackson - Thriller
Michael was inspired by "A warewolf in London". Over $700, 000 was spent on the video and was said to have the most make up used than in any other video. over 50million copies.

Friday 19th

In this lesson, our teacher showed us a variety of music videos to the class. They were to to show us how different videos use different convntions to make their piece stand out from the rest.

Humour:
Queen's video for "I Want to Break Free" contained humour, making it a big hit.


Story Telling:
Coldplay made a video to a song called "The Scientist" that told a story that caught alot of attention.


Special Effects:
Peter Gabriel's video "Sledgehammer" is a brillient example of special effects!


Here are a couple of videos that I found that used different conventions that may be very important to our piece.

Bright Costumes:
Hotchip use BRILLIENT costumes in "Ready for the Floor". It's very memorable.


Instuments:
Avril Lavigne uses instruments in most, if not ALL, of her videos. Here she is with "When You're Gone"

Promo Video Task

Task

-A music 'Promo' video up to 5 minutes long.
- Either working on your own or in a group of up to 4 members.

Also need to produce:

-A website homepage for the band.
-A cover for its release on CD.
-A magazine advertisement for the CD.

And:

-A critical evaluation.
-A blog, including research and planning.


Model of the Media

-Text
-Audience
-Institution

What are the conventions of the genre?

-Story telling
-Unrealistic mise en scene/special effects
-Lip synching to the music
-Dancing
-Playing instruments/michrophones
-Bright costumes/certain appearances
-Background dancers/singers


You will be given a selection of tracks from which you have to select one.
You will then have to bid to make the video for that track.
This will involve considering text, audience and institution.