Wordle

Sorry this is late, wordle didn't work on my computer at home so I had to do it at school. These were the responses to our survey on the digipack, advert and music video.

Evaluation

1.


2. How effective is the combination of your main producy and ancillary texts?

The combination of my main product and ancillary texts is very good. I think the digipack is the most effective because of the pictures I used. Using the real picures from the video shows exactly what the song and video are about. It shows the genre of the song, the story line and attracts people who are interested in Edie Sedgwick, Bob Dylan or Andy Warhole. Also the quotes on some of the photos show the song is about love, life and death. From the survey we found that when people saw our digipack they automaticly thought of a a part from our video and visa versa. This shows that what I done was very effective because they will not forget what they have seen and would be more likely to notice the CD in a shop.


This is an example of another students digipack:




Compared with ours:






I love this students digipack. I love the idea they have used. I think the genre is obviously hard core rock. I love the photography they have used because it is very eary, giving it a dark vibe. The editing is great because it looks like there is cobwebsnd du all over the cover. This actually gives me shivers looking at it which is what I think they wanted to get across. I think we have the same aspects but in a completely different way. Instead of having a big band playing on our cover we decided to keep the soft feeling by showing the genre on the back, with the red guitar. As our song is about a love triangle we showed that on the front with the spotlight on Edie but also with her love Bob Dylan. This shows what our song is about, however looking at the other students cover I wouldn't be able to guess what their video is about. The font they used is a little bit too small to read which I don't think is very helpful when it comes to choosing and album. The problem with the font being too small is that it will not catch attention and if someone can not read the writing they may just put it back down, not knowing if they recognise any of the songs. Our font is big and bold. This works well because it is easy to read at the same time representing Edie's character.




The magazine advert is a little different to to the music video and digipack. It still works well but I think the colour of the font threw alot of people off. The tree represents the life and death of Edie, but it is only at the end that we see a tree and even then the focus is really on the bright lights. The advert is eye catching but doesn't make someone think of our song straight away. The picture of Edie is a very strong image and fits the images in our video with her face in a day dream. The font is the same font that is used on the digipack so people did think of the digipack, but not so much the music video.



This is done by the same student that created the digipack above:




And this is my advert:



Yet again I love this students advert. I love their idea with the doors open with the band inside. I think theirs is similar to ours on the basis that it has a slight relation to the digipack but isn't as effective. The picture with of the band is brillient and the boys standing outside the doors dressed casually show that maybe the hard core rock may be a little bit old school too because they look like they practising after school. Once again though, the font is too small. They also have very little information about the album, such as when is it out and what are its ratings. From my survey somebody said that the placement of our words could of been better. To be honest I'm not sure where else it could of been placed but compared with the other students advert I think they have good placement of their words.

3. What have you learnt from your audience feedback?

Using http://www.surveymonkey.com/ we done a survey on our music video. The majority of respondents were female but we had a few males too. Their ages were between 15 and 25. Unfortunatly none of our respondents were into our chosen genre, folk. However this can be seen as a good thing if they are interested in our video. The majority of people enjoyed our song choice because of the lyrics which shows we chose a good song with meaningful words. When asked who did they think our music video was aimed at the highest result was teenage girls, which shows we did a good job at targeting our audience. When asked if they would personally buy our single the results were a close split 6 saying yes and 5 saying no. This is OK though I don't feel offended because as we saw before, none of our respondents were interested in folk music so to have some people even say they would buy it shows that we didn't do too bad a job. Most people found our song relaxing, which is very strange seen as it is about a famous person torn between fame and love that ends up dying on an overdose. I don't feel like people really knew what to say on this question and therefore wouldn't use this question again. Does the video match the music? 100% said yes! This is great feedback for us because it means we fulfilled our task. We had lots of different opinions when asked what they enjoyed best. A few people loved the home made video footage and the 60's vibe we gave it. Others loved the fact we based it on Edie and represented her really well and showing how tragic her life was. And finally we asked if they new anything about Edie before our video, the majority said no.

We asked what people thought of our advert and every response was good with the additional praise for camera work and the thought we put into it. The majority of people thought it was aimed at teenage girls, which was our main target audience when creating our advert and digipack along side out video. This shows our advert works well with our video because it is attracting the right audience. Once again the majority of people thought it was effective and would consider buying the CD. When asked what we could improve on we had lots of different opinions. Half of the replies said nothing but others said how we could of added more colour, (which we could of done but decided to keep it looking gritty). They also said the font could be placed better and the green font doesn't match our advert, which are very fair comments.

Again, using surveymonkey.com, we asked what were the first thoughts of seeing our digipack and the responses were all really positive. When we asked if we represented Edie Sedgwick well we had all our respondents say yes, apart from 1 that later explained in another answer that they wasn't sure who Edie was. This shows that the photos we used were very strong and show the different parts of her life just like the video. When we asked if there were any pictures that stood out the most, the front cover and guitar got alot of praising along with the picture with Edie and bob on the left with the writing sayin "love never dies". The majority of people rated it a 5, being the highest. When we asked for any improvments, we only had 1 which said that we should of put her birth date, the date she died and her claim to fame inside. I think that was a very good idea! Another respose said we didn't need any improvments and it was very good and related well to the magazine advert without looking too similar!

4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Our idea for our video requested alot of research. As we was basing it on Edie Sedgwick we needed to get a feel for her life, her attitude and her look. We began by watching the film "Factory Girl". This helped us pick out important parts in her life and how she reacted to people and drugs. From the filmed we chose to focus on the drugs, but we changed it to drinking problems too because we didn't want to show the use of drugs. We also wanted to show he relationship with Andy Warhol and Bob Dylan. We needed to make a clear how she felt about both men so we needed to chose the right song.

Researching Edie's look was very easy as she was a model for Andy Warhol. Searching her up on the internet we found lots of photos of her modeling and normal, everyday snapshots. This was helpful so we can show what she looks like modeling and how she looks like "backstage". As I was playing her I needed to tie my hair back so it looked short, apply a beauty spot and do my eyes up with black makeup.

We took some modeling pictures with my camera before we filming, because we thought we could use them and also wanted to get some ideas of what kind of modeling Edie done so we can apply it to our video. With these photos we edited them to look old and used 1 for the ending of our video on the newspaper article.

When planning, we knew what we wanted our video to be based on but we needed the right song. We looked at Bob Dylans music using http://www.youtube.com/ and decided that folk/acoustic style would be the best genre because thats what Bob plays. On http://www.unsigned.com/ we found a few songs that we liked until we clicked onto Gary Roberts. We was actually drawn to his photo as it was of him and a guitar. It was very simple but it was simular to Bob Dylan's photos. When we heard "Let me paint a picture" we looked no further and decided THAT was the song! I then used my hotmail account to email Gary to ask for his permission which i got within a few days.

Listening to the words they matched the life of Edie. The idea of painting a picture was ironic because Andy was an artist. It then goes on to sing about being high, and Edie was taking drugs. When filming we decided to copy alot of scenes from "Factory Girl" so chose to film in shops, a bed room and a cafe. Our plan was to capture Edie being happy and going downhill right before Andy's eyes, and have him filming her still. We wanted the lip syncher to look like Bob Dylan so we chose Jack Outtrim as he has the same hair style. This also made ideas much easier because he is my boyfriend the romance wasn't hard to show. We chose Jack Stone to play Andy Warhol also because of the blond hair but because he wouldn't let us spike it up we had to work harder to make it clear who he was.

Using the HD camera wasn't too hard because we worked with one last year. Shelley wasn't completely confident on using it but once I showed her the basics and suggested some shots she was fine. The tripod does come in handy but for alot of our video we wanted to do it hand held to give it the home video effect. This was difficult because sometimes our shots were too shakey that it was hard to see what was going on. We overcomed this problem by reduing most of the takes.

When editing we used iMovie on the iMacs. We used these last year, but still after being off of them for a year it took some tome to get used to. I did alot of the computer work when it came to editing as Shelley did not feel confident on doing it so she sat with me and we discussed what to do and then I would do it. When we first started we thought it would be clever to put all the lip synching in first, little did we know that when we add the rest of the clips it would throw it out of synch. This was very frustrating and made us lose confident in using iMovie as it also disappeard of the screen several times, losing all our work that we had to redo.

When it came to creating out advert and digipack, me and Shelley went out with the schools digital camera that we have never used. It didn't take too long for me to work out how to take, view and delete photos and Shelley picked it up quickly too. Uploading them onto the computer was alot easier than we thought. Once the box came up I highlighted them and copyed them into our folder.

Then...came the editing. Photoshop. The hardest programme I have ever tried to understand! I spent 3 lessons trying to work out how to use it until we asked if we had to use photoshop and was told we didn't have to. This is when we decided to use http://www.picnik.com/. I have used this many times before and so had Shelley so it was so much easier. The only problem I had was that I'm not very creative when it comes to pictures so I found it difficult to make any picture look professionally edited. This is the reason why Shelley done the magazine advert. However, watching her edit some pictures for the digipack I really wanted another try so I chose some pictures and edited them. I don't think they are as good as what Shelley has done but they are very effective when looking at our video.

The final piece of new technology I used was http://www.wordle.net/

Our Final Digipak

Front And Back Of Digipak

Outside
Inside And Outside

Outside
Inside

Inside

Back

Outside

Inside

Outside And Inside

Our Digipak Images

Using www.picnik.com we edited our pictures.

Front Cover:

I suggested using this picture because features Bob Dylan (as he is his album) and Edie (the main song is about her). Also, using this picture shows the love they shared but the colours show it has a darker side. I had found this picture in our video. I paused and print screened it. I had tried to edit this photo before but it was terrible so I asked Shelley to help me.

We used the "vignette" effect to make the edges darker so Edie and Bob are more in the frame. Also I think by doing this it darkened the whole picture showing the dark side to their love. We brightened up the picture using the "lomo-ish" effect. I think this effect made the picture look more professional. We then added the "cinemascope" effect which makes it alot more closed in as if someone is watching i.e Andy Warhole!


When looking through the video again to find the above picture at school, me and Shelley saw the part where Bob Dylan gets angry and throws his guitar. We dicided to print screen this part too. I took the image home and edited it. I used the tint effect on the guitar to keep the red theme that we used in other pictures. I then blacked out Bob and added the track list. I thought this would be the best image for the tracks once i erased Bob.


Again, we used the "cinemascope" effect to show Edie is being watched. I was playing around on picnik and clicked "focal effect b&w" This made the picture black & white apart of the ground, which turned into the sepia effect but it would't go across all the ground so when I got home I tried again. I couldn't get it to work so sent it to Shelley. She used the "tint" effect and it worked perfectly. We left the rest black and white and added the lyrics from our song "Let me paint a picture of how, how it was meant to be about now". This two effects make it look like the picture is being painted.


Shelley done this picture and we decided to use it. This picture is really nice because it shows the romance Edie and Bob shared and with the words "love never dies" it's abit ironic that Edie dies. The image is blured to make it look like a dream but keeps the focus on Edie and Bob. A heart effect effect is used on the right side to show that Edie and Bob were very much in love.


We chose this picture because it is a very clear and simple picture that showed the happiness Edie had but also a slight hint of confusion. She looks as if she is thinking about Bob. We used the "tint" effect on the scarf and used the red colour to match the guitar. Also the colour red represents love but also death, exackly what Edie experianced in her short life. Having the scarf around her head shows the love and death that surrounds her. Her hand holding the scarf is as if she is holding onto her love. It is her right hand which is actually in the position where her heart is, showing her love is extra strong.

Digipak Research

I have done some research into digipaks.

I looked at a few of Bob Dylan's albums and I was drawn to this picture immediately. I love the focus on the guitar and the passion in Bob's eyes. The colours are very simular to our video so it would be a good idea to think about using them colours too.

I liked this cover too because it's still so simple but this time focuses more on Bob than the guitar although it is still in the picture. The guitar being in both pictures shows the genre of the music and I think thats a great idea to use so people know what type of music will be on the album.

This digipak belongs to the famous group Oasis. Once again the focus is on the guitar showing the genre of the music, also second by the word "Acoustic". This is such a simple picture that has been brightened up a little to make it look fresh and give off a good vibe.

I found this digipak and fell inlove. I love the pictures. They have no meaning but automaticly draw attention with the colours.

Edie Photo Ideas

I have found a few photos of Edie that would be great to look at when using images for our advert and digipak.
I Love this picture (ignore the clothes on the left, I couldnt find the photo without them). This photos is nice because it features Andy, Edie and another man that we could replace with Bob Dylan. This is a very original photo and being done in the middle of a road shows how experimentive Andy is with his photography. Using this on our digipak would be a good idea to show the love triangle.

This photo shows how beautiful Edie is. She looks so pure. This would be really good to use but maybe having a photo this close of me (as I don't really look like Edie) it could give a completely different effect.

Having this picture on an album would draw attention quickly. The big smile gives a good vibe, however as our story ends badly, maybe this isn't the best photo to use because it gives the wrong impression.

Magazine Advert

Shelley made another advert that looked alot better than what I done (I'm TERRIBLE when it comes to being artistic =( ). I really liked it so decided that this should be our final piece. Shelley had focused on the theme of death, using the dying trees to represent this. Analysing this picture I can see that Shelley has selected a good picture of me with the scarf over my head because when people are morning they like to cover their faces.

She blured the edges of my body to blend it into the other picture of the tree and also blured the tree slightly so make it look as though it is windy. She used a tint effect to change the colour slightly to make it look like an old picture.

The colours are kept to a minium and work nicely. The green font goes well because green is a natural colour like the trees, keeping a part of life still there.

Magazine Advert

Adding the title in the middle in bold, red writing in a font we found on picnik, it looks like it's lit up showing the type of life Edie lived. Having it in the middle with the photos looking at it represents how her life revolved aroud fame.

When adding the information about the single, I wanted to carry on using red to match the lights. I used a different font because of the genre of the music and wanted to keep the "folk" feel to it. I experimented placing the words in lots of different places on the picture but it looked out of place so i extended the picture by placing a black boarder around it. I done this by using "Paint" on WindowsAccessories. I went back to using Picnik and redone my wording and it looked so much better.

For the quotes about what people think of our video we took what real people had actually said. However for the main quote at the bottom, Shelley had found it and told me about it so I used it because we found it very effective and meaningful. I used an italic font for this and an orange colour to match the photos. I placed them on the corner of the black & white photos because they don't stand out as well on the sepia photos but I didnt want to add anymore because it was looking over crowed.

I am happy with our advert but I think it would of looked alot better if we could understand how to use photoshop. It is a very hard peice of softwear and no matter how hard I tried to understand it I could not use it.

Photos For Advert

These are some photos we took for our advert. I recommended doing them against a wall because it gives it a more natural look rather than keep using a black background. We wanted them all looking into the centre because we want to have "Edie's Back!" in "lights". It it shows how her life revolves around fame.

We then edited them. I suggested using black & white and the sepia effect again to match our video. I edited the colours on http://www.picnik.com/ and also added a boost effect which brightens them up more.

We then went onto paint and i put them all next to eachother so I'm looking into the centre.

Magazine Advert Ideas

As the internet wasn't working today me and Shelley resulted to using pen and paper and our own thoughts. Shelley was telling me about a model who has four different photos next to eachother in the Andy Warhole style but without the colours. I liked the idea of that and though of maybe having each photo a close up of "Edie" and have her looking into the centre.

In the centre we both decided on haveing a something simple like "Edie's Back". We was thinking of fonts and agreed on big and bold. Shelley then thought of a scene from "Chicago" where Renee Zellweger, who plays Roxie, climbs on her name that is lit up in lights. I think this look great if we do it really well.

Narrative

What is "Narrative":
A Narrative is the way a story is organised.

Elements of Narrative:
-Time
-Closure
-Enigma

Our video covers probably covers six years; capturing Edie Sedgewick at the peak of her modelling and film career to her drug abuse and finally her abruptive death at 28.
Unfortuately there is no closure at the end of our video because of Edie's death.
Our two main enigmas was Edie's drug abuse "why doesn't she stop?" or "why doesn't else stop her?" and Edie being caught up between Warhol and Dylan and choosing the wrong man in the end (Warhol) who wrecked her career, "Why did she choose Warhol over Dylan?"

Classical Hollywood Narratives:
-Linear
-Few, if any, sub-plots
-Tendency towards closure

Theories of Narrative:

1) Todorov
-Equilibrium
-Disruption
-Resolution
-New Equilibrium

Our narrative does have a Equilibrium at the beginning with Edie shopping and having a great relationship with Warhol. However her career and the introduction of Dylan is the disruption. Due to her abruptive death of a drug overdose however, there is no resolution and therefore no new equilibrium at the end.

Two good examples of this is "The Outlaw of Josey Wales" and "Blue Velvet"

2) Propp
-Analysed folk stories
-Eight character roles:

1)The Hero (protagonist)
2)The Villian (antagonist)
3)The Donor (provider)
4)The Helper
5)The Father Figure
6)The Dispatcher
7)The Princess
8)The False Hero

Narrative- Levi-Strauss and Binary Oppositions
-Argued that the structure of narratives was a dependence on binary oppositions
-A conflict between two qualities or terms
-These binary oppositions can form the basis of narrative
E.g. Male<->Female Young<->Old

E.g. Gender
Narratives can be organised through binary oppositions of gender stereotypes

Gender Stereotypes: Masculine
-Professional
-Strong
-Rational
-Competitive
-Independent
-Aggressive
-Ruthless
-Ambitious

Feminine:
-Domesticated
-Weak
-Emotional
-Co-operative
-Communal
-Passive
-Sensitive
-Supportive

The Western:

-Homesteaders Vs -Native Americans
-Christians -Pagan
-Domesticated -Savage
-Weak -Strong
-Feminine -Masculine
-Garden -Wilderness
-Inside society -Outside society

Our video has a main binary opposition which is male Vs female. We have steretypically created our characters the way they are in accordance to their gender. Therefore Edie Sedgewick is seen as weak, vunerable, emotional and passive whereas Warhol in particular (amongst many men in her life) is strong, dominating, ambitious and ruthless at times.

Questionaire

Here is a basic questionaire I have created to find out what people think of our music video.



1) How old are you?

10-15 16-20 21-25 25-30 30+


2) What gender are you?

Male Female


3)Who do you think our target audience would be (looking at the video)?

10-15 16-20 21-25 26-30 30+

4) What genre of music do you usually listen too?

......................................................................................


5) Would you buy this single?

Yes No


6) Our genre was folk/acoustik, do you think our video matched the genre?

Yes No

7) Do you have any knowledge about Edie Sedgwick?

Yes No


8) What were your first thoughts when you saw our video?

.........................................................................................................................................................................

9) What did you enjoy most about the video?

.........................................................................................................................................................................

10) What improvements could we of made?

.........................................................................................................................................................................

Analysis

I am going to analyse the video by givin the times of clips that I want to discuss and the video is above. I'm going to do it this way because I want to explain most clips and it wouldn't be appropriate to keep pasting small sections of our piece.

0:03: We used this high shot close up clip first because it shows the ending which i think is a great technique because it makes the audience question why Edie looks like that. With the writing over the top of the clip it explains that our video is based on a real person. We used the sepia effect to give it the brownish colour to distinguish her life from the home made film.



0:05: The overlap transition with these two clips show the comparisent. She goes from looking so sad to so happy with Andy Warhol. Its the best time of her life. I liked this shot alot because of the funny face "Andy" pulls to show he is having fun too. To film this shot we had Jack Stone hold the camera and turn it around to face us to give it the home made film effect. We also added scratches and black and white effect to make it look old. Throughout the song, the home made video is all in high key lighting, showing the bright side of Edie and how she's always surround by lights.

0:06: I thought this shot worked well because "Edie" has a tiny pair or knickers to show her naughty side and how she isn't embarrassed about sex. The zooming out shows her surroundings. She is next to a Christmas tree, showing she is Christmas shopping.

0:10: I love this part. With Jack using the camera we can see how "Andy" is admiring her and how he films her. The shot looks her up and down showing his interest in her.


0:18: The square transition worked well because it showed a complete change of scene. Unfortunatly we forgot about the "Costa" label on the mugs and didn't realise until we were editing but we didn't have anymore time to refilm.

0:20: The awkwardness here shows that Andy really wants more with Edie but she isn't interested. With this shot linked with a simple overlap transition and a close up of "Edie" it shows her facial reaction to him holding her had. She has a slight smile but it shows she isn't really happy it's just out of feeling awkward.

0:25: This is our first bit of lip syncing. I had Jack Outtrim sit on a stall infront of a black wall with an acostic guitar. We added a black and white effect and changed the brightness and contrast so it didn't look too much like the home made video. At first when we were experimenting with effects we had the brightness and contrast only and it flashed all different colours. This looked really good but unfortunatly didn't fit our piece so we change it to black and white. I liked this effect because with the black wall "Bob's" face really stands out.

0:30: As the words say "let me paint a picture of how" it goes into "Edie and Bob" kissing. It's a picture of what Bob wants. The close up emphasises the kiss and the connection they have.

0:32: This mid shot has "Bob" smoking in a secluded area with "Edie" as they talk and laugh. It matches the words as he is singing about what he wants.

0:42: As it says "these are barely shadows of you" the mid high angle shot of edie that actually really focuses on her face as she up and looks up at the camera and smiles. It is back to the home made video that Andy is making but linked to what Bob is reminiscing.


0:45: The sepia effect on this clip of "Bob and Edie" kissing shows it is private and not being filmed. Their romance is being shown and with "Edie" dressed in a revealing outfit shows they have alot of fun.

0:51: For the second time it says "I barely know you" we decided to use a close up of "Edie's" sweaty forehead to show she isn't well and something is wrong. It matches the words because it shows she wasn't anything like what Bob thought she was, she was into drugs.

1:15: "Bob and Edie" are going a step further showing that they are serious about eachother. We decided to do this in a mini instrumental because the music matches this clip with the pace and the focus on the video not the words of the song.

1:22: Haveing "Edie" naked under the covers with a glass of straight Whiskey and make up smeare across her face shows she is going downhill compared to when we first see her happy, with Andy, shopping. We filmed this in mid shot because we wanted to show that she has no clothes on but also show her face. The words are "this would be the first time I knew", and they go really well because it's as if Bob is just finding out what she is really like.

1:30 "When they told me what they did to you" and "Edie" collapsing on the bed, not even being able to take her jacket off is where we start to really notice that something is wrong and someone is leading her astray. We done this in long shot to show she is alone on the bed and her whole body is exhausted.

1:34 This shot was actually Jack getting stressed because I made him repeat a few parts but we used it because it was real anger. The zooming out was also an accident but I think it worked well because it brings Jack back into the shot and we see his angry face. "Bob" is getting angry at this point of the song because he is thinking of when Edie.

1:37: We used the push transition to introduce Bob singing again because it was like a retake after he threw his guitar.

1:47: Connecting a clip of Edie drugged up with her happily being filmed by Andy shows the different parts of her life and how things have changed for her.

1:56: "And you go and get so high" is "Edie" sitting up quickly and choking as though she needs to be sick from her dosage of drugs. This is a long shot, once again showing her alone on the bed and suffering.

2:00: This is a clip showing what lead to her being ill. Because we didnt want to show any drugs we just had me drinking naked under the covers to show Edie wasn't really in complete control of what she was doing.

2:04: It is this shot that we used to create a graphic match. Here she is thinking back to what lead her to be in this position and it's like she doesnt understand because she was so happy.

2:12: Because she doesn't understand, she takes a sip of her whiskey. I'm going to be honest, as it was real whiskey in the glass and I didn't want to drink it we used the reverse effect and slowed it down so it looks like she drinks and then pulls it away again. The slow motion shows it is and important part of why she died.

2:20: We reversed this clip to because her face goes from happy to sad showing again that everything is going wrong.

2:23: We reversed this clip too because Bob looks more serious and angry.

2:31: Once again we reversed this clip. It shows that Andy realises that Edie isn't interested so he pulls his hand away.

2:40 We thought we should add some more home made video footage because it just adds to the effect of how happy she was and how bad she is getting. Again with a transition this clip connected with the camera zooming in to "Edie's" face adds on the feeling of how happy she is as we see real emotion in the close up.

2:58: Slowing down the kiss shows the real connection Edie and Bob had. We really feel how she felt at this point.

3:02 The zoom into "Edie" blowing into her drink shows Andys fasination on her features and his lust for her also.



3:05: The bright lights are a representation of her life. How she was famous but also the light can be seen as seeing the light as she dies.

3:09: The newspaper article at the end is what I made with my face and the headline that Edie has died. It just ends the song completely and makes it really emotional.